Google Analytics is the industry standard for web performance. 86% of top websites use it to report on web analytics, including performance and business metrics.

Google Analytics and Split

You can integrate Google Analytics and Split data to run feature-level monitoring and performance metric alerting. You can also power experiments that measure feature impact in the context of customer funneling.

Here are a few benefits of combining the power of Split and Google Analytics:

• Unlock the potential of feature- and customer-centric measurement. Understand how your customers interact across your sites and apps, throughout their entire lifecycle. Augment this with feature-centric data that shows you the cause, not just the correlation, of your performance metrics.
• Get smarter insights to boost ROI. Uncover new insights and anticipate future customer actions with Google’s machine learning to get more value out of your data. Understand the features that will fuel higher returns to plan your roadmap.
• Turn on improved privacy. Leverage GA4 cookieless measurement, and behavioral and conversion modeling for better privacy compliance, with full support from Split’s user-agnostic feature-focused event data.
• Make your data work for you. Combine your feature flag and web performance data with Google Analytics and Split. Quickly analyze your data and collaborate with intuitive, easy-to-use interfaces and shareable reports.

Integrate Split with Google Analytics Today

Integrate Split data into Google Analytics and then propagate Google Analytics events to Split using the Split Events API. See our help docs for detailed instructions.